CLIENT: SICKKIDS
Like most charities, SickKids Hospital can be overlooked during the holiday season. We had to find a way to get people to take time out of their busy day to take notice and donate. How? By giving them a massive dose of perspective by showing what a sick child is going through that very same day. For two months, we ran a different ad every day to remind people what was happening in the hospital right that minute. Shown here is the case study, a reel with 5 of the 45 daily commercials, and 5 print ads.
RECOGNITION
Cannes Lion | D&AD | LIA | One Show | ADCC | Strategy Campaign of the Year | AtOMiCs | Clios | Marketing Awards | Bessies | CMA | AACE Campaign of the Year