CONTEXTUAL CAPTAIN

CLIENT: HOTELS.COM

YouTube averages over 5 billion views a day. That’s alot of skipped ads. As an opportunity to stay top of mind, Hotels.com partnered with Google and YouTube to create a series of contextual pre-roll videos to before the top trending videos on YouTube. This resulted in 13% higher favourability over other booking sites.



Role: Associate Creative Director
Creative Team: Lily Coyle, Andy Van Kooy, Henry Park (ACD)