# NAME THAT WEEKEND

CLIENT: HOTELS.COM

The August long weekend goes by many different names in Canada. And of the four long weekends celebrated during the summer, is the only long weekend that does not have a consistent name across the country. Hotels.com needed a name for their August long weekend sale, so to leverage this fun fact, we put it out into the Twitterverse to find one. The results? Almost 12 million impressions, +6.2 lift in brand favourability, and a new unofficial name for the August long weekend.

Role: Associate Creative Director
Creative Team: Zuheir Kotob, Jeff Topol, Shane Rodak, Henry Park (ACD)