CLIENT: KIDS HELP PHONE
For a teen, life can be depressing and full of anxiety. But the majority of teens filter that truth out of social media. We wanted to let teens know that they could talk to us about issues they normally wouldn’t talk about. So, we created an Instagram campaign of videos that looked just like real posts but with audio that told unexpected and sobering stories that touched on real-life problems. The result? Kids Help Phone received the most phone calls in it’s 28-year history.
RECOGNITION
Marketing Awards | AToMiCs