CLIENT: RESPONSIBLE GAMBLING COUNCIL
90% of people in gambling addiction treatment will relapse within a year, with an urge to gamble that can hit at any moment. In partnership with the Responsible Gambling Council of Canada, we created YOU-turn – a GPS-based app that uses a person’s own voice, or the voices of their loved ones, to help them resist the gambling urge when they need it most.
Role: Art Director + ACD
Creative Team: Nimy Leshinski, Gira Moin, Morgan Wroot, Alisa Sera-Garcia
RECOGNITION
One Show | Webbys | Atomics | Strategy DAOY | CMA